Email Campaign Relevance & 5 Steps to Getting Started
Email marketing campaigns were once a cornerstone in any good ecommerce marketing strategy, but with the advent of Facebook, Twitter, Groupon, and others, where does email marketing land? Is it...
View ArticleThe PageRank Fixation: Critical or Crazy
PageRank has become the go-to statistic for many webmasters, growing rapidly into the most readily mentioned metric for gauging a site’s performance. Since it’s inception, PageRank spurned a fury...
View Article4 Compelling Content Marketing Tips
Content Marketing is an important inclusion for any good ecommerce brand stragety. Content marketing can be defined as freely developing and sharing informative content in order to convert prospects...
View ArticlePanda is Loose Again
Repeat, the Panda is loose again! CEO's, call the zookeeper. SEO’s, get ready to produce a hundred partial explanations to disgruntled clients. Webmasters, go home, sit down and stock up on Kleenex....
View Article7 Reasons to Market with Facebook
Today, I want to provide you with 7 reasons to utilize Facebook advertising to advance your ecommerce business. Obtaining a Google PageRank of 10 and a first-page, first-place appearance in the...
View Article6 Ways to Climb Higher in Google Places
When targeting your local market, one of the most beneficial and inexpensive moves an online retailer can make is to set up a Google Places profile. Google Places inclusion can significantly...
View Article7 Steps to Leveraging Landing Pages
Landing pages are interior splash pages on an ecommerce store that users “land” on when conducting a search. They are also one of the single most important factors in increasing conversions on an...
View ArticleChoosing Keywords for Strong PPC Campaign
Keywords are no longer used by Google in the indexing, but that doesn't mean they're obsolete. Being able to select the right keywords is still crucial in one very important area of ecommerce: CPC....
View ArticleDoes Google Analytics Diminish PageRank?
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Site visitors and robots alike, it seems, prefer a fast-loading page. Last year, Google acknowledged that they do evaluate...
View ArticleGoogle Now Indexes Tweeting
Yes, it’s true, Google now indexes tweets in its regular search results. In the past, Google would index some tweets after some time once they organized by subject, shared repeatedly, and liked. Now,...
View ArticleUsing Facebook for Business
Facebook is highly effective as a social media site at delivering traffic to ecommerce sites. Yes, Google still accounts for the largest bulk of generated traffic, accounting for up to 80 percent of...
View Article5 Ways to Market with Social Media
I have written several pieces around social media, its rising influence, and the importance of developing a social strategy for ecommerce companies, as well as local businesses. However, signing up...
View ArticleWriting Quality Ecommerce Content
A lot of sites were hit last week by the unrolling of Google’s self-dubbed Panda update in English speaking countries. Some ecommerce companies say as much as a 50% drop in traffic due to severe...
View ArticleGoogle Fights Content Farming with Algorithm Changes
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Google scores sites, in part, based on the content on your site – a value metric that has been repeatedly violated. Since...
View ArticleLong Tail Keywords: The Key to Successful Cost Per Click
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View Article6 Ways to Get Started Content Marketing
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View ArticleHow to Promote Your Brand in Google
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 To e-tailers, brand building is serious business that may have cost you thousands of dollars in marketing already. Why,...
View ArticleHow Are Twitter Pages Ranked? What Google Thinks of Twitter
The title sounds like an adolescent conversation at the online lunchtable of the popular web crowd, but it's a legitimate question. Twitter is, of course, the wildly popular social networking and...
View ArticleGeolocation Targeting vs. Cloaking: Is There A Difference to Google?
Cloaking is a search engine optimization technique in which the content presented to search engines is different that the content presented to the user's browser. As it's namesake implies, it...
View ArticleUnderstanding NoFollow Links: A Valuable Webmaster's Tool
For those imbedded in the battle to gain and maintain an ample link structure, many have witnessed or used no-follow links; that is, links used by webmasters to indicate which links they don't want...
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